Privacy Policy
Last updated — July 2026
OthrWrld is a brand-first influencer agency. We exist to amplify signal, not harvest your data.
This Privacy Policy explains what personal data we collect, where it comes from, why we use it, who we may share it with, how long we keep it, and the rights and choices available to you.
This policy applies when you visit our website, contact us, apply to work with us, subscribe to our communications, participate in campaigns, or otherwise interact with OthrWrld.
1. Who we are
OthrWrld, LLC. (“OthrWrld,” “we,” “us,” or “our”) operates the OthrWrld website and related services.
For purposes of applicable data protection law, OthrWrld is the controller of the personal data described in this Privacy Policy unless we state otherwise.
Privacy questions or requests can be sent to:
OthrWrld, LLC.
Email: hello@theothrwrld.com
2. Personal data we collect
What we collect depends on how you interact with us.
Contact and enquiry information
When you contact us, submit a form, or make a business enquiry, we may collect:
Name
Email address
Telephone number
Company or organization
Job title
Information included in your message
Campaign briefs
Budget ranges
Campaign objectives
Timing, deliverables, and project requirements
Records of our correspondence
Creator and talent information
If you apply to join our roster, work with us, are considered for representation or campaign opportunities, or otherwise interact with us as a creator or talent partner, we may collect:
Name and professional or stage name
Contact details
General location, market, or territory
Biography and professional background
Portfolio links and media kits
Website and social media handles
Publicly available profile information
Content categories and areas of expertise
Audience size, engagement, reach, and performance metrics
Audience demographic and geographic information
Campaign history and brand partnerships
Rates, availability, and commercial preferences
Representation status
Communications and correspondence
Campaign performance information
Brand-suitability, conflict, and reputational information
Contractual and relationship-management information
Payment, tax, and financial administration information where necessary to manage a working relationship
We may receive this information directly from you, your representative or management team, brand partners, social media platforms, creator technology providers, analytics services, public sources, or other business partners.
Publicly available and third-party creator information
As part of our talent discovery, creator research, campaign planning, brand-suitability review, and business development activities, we may collect or review information from publicly available sources and authorized third parties.
This may include:
Public social media profiles
Public posts, videos, images, and other content
Public follower and engagement information
Public biographies and professional information
Press coverage and other publicly available media
Publicly disclosed brand partnerships
Creator discovery, measurement, analytics, or campaign-management platforms
Information provided by brands, agencies, representatives, and other business partners
We use this information to identify potential talent, assess creator relevance for opportunities, develop campaign recommendations, conduct reasonable brand-suitability and reputational reviews, contact creators or their representatives where appropriate, and manage business relationships.
We do not treat publicly available information as automatically exempt from privacy obligations where applicable law provides otherwise.
Website and device information
When you use our website, we and our service providers may collect:
IP address
Browser type
Device type
Operating system
Referring page or source
Pages viewed
Time spent on pages
Approximate location derived from IP address
Date and time of access
Request paths
Diagnostic, security, and server-log information
Cookie and similar technology identifiers, where applicable
The exact information collected depends on the technologies active on the website and your consent choices.
Newsletter and marketing information
If you subscribe to our newsletter or other communications, we may collect:
Name
Email address
Subscription status
Consent records
Delivery and engagement information, where enabled and lawful
Unsubscribe and preference information
Contract, payment, and business administration information
Where we enter into or administer a business relationship, we may collect information necessary for contracting, invoicing, payments, tax compliance, and recordkeeping.
This may include:
Business contact details
Contract information
Billing details
Payment instructions
Tax documentation
Transaction and invoice records
Where payment services are provided by a third party, payment information may be processed directly by that provider under its own terms and privacy practices.
Sensitive personal information
We do not intentionally collect sensitive personal information unless it is necessary for a legitimate business purpose, required by law, or voluntarily provided in a context where processing is appropriate and lawful.
Depending on the nature of a creator relationship or campaign, certain information may reveal or relate to characteristics treated as sensitive under applicable law. Where required, we process such information only with an appropriate legal basis and safeguards.
Please do not send us sensitive personal information unless it is necessary for the purpose of your interaction with us.
3. How we use personal data
We may use personal data to:
Respond to enquiries
Evaluate and progress business opportunities
Review creator and talent applications
Identify and research potential creators or talent
Assess creator relevance for campaigns, representation, partnerships, or opportunities
Develop creator shortlists and campaign recommendations
Conduct reasonable brand-suitability, conflict, fraud-prevention, and reputational reviews
Manage talent and creator relationships
Manage brand, agency, vendor, and business-partner relationships
Negotiate and administer contracts
Plan, execute, measure, and report on campaigns
Process invoices and payments
Maintain business and tax records
Operate, secure, maintain, and improve our website and services
Understand website performance and content engagement
Send newsletters and editorial communications where permitted
Maintain suppression lists and honor opt-out requests
Detect, prevent, and investigate fraud, misuse, security incidents, and unlawful activity
Establish, exercise, or defend legal claims
Comply with legal, regulatory, contractual, and professional obligations
Protect the rights, safety, and legitimate interests of OthrWrld, creators, clients, partners, website users, and others
We do not use personal data to make solely automated decisions that produce legal or similarly significant effects without appropriate safeguards where applicable law requires them.
4. Sources of personal data
We may collect personal data from:
You directly
Your agent, manager, representative, employer, or organization
Brands, agencies, clients, and campaign partners
Public social media profiles and other public online sources
Social media platforms
Creator discovery, measurement, analytics, and campaign-management providers
Website hosting, analytics, and technology providers
Event and business partners
Other parties that lawfully provide information to us
Where required by applicable law, we provide additional notice when personal data is obtained indirectly rather than directly from you.
5. Legal bases for processing in the EEA and UK
If the GDPR or UK GDPR applies, we process personal data under one or more of the following legal bases.
Contract
Processing may be necessary to enter into or perform a contract with you, including managing creator relationships, services, campaigns, payments, or requested business activities.
Legitimate interests
Processing may be necessary for our legitimate business interests or those of a third party, provided those interests are not overridden by your rights and freedoms.
These interests may include:
Responding to business enquiries
Business development
Creator discovery and research
Identifying talent for relevant opportunities
Developing campaign recommendations
Managing professional relationships
Improving our services and website
Maintaining network and information security
Preventing fraud and misuse
Protecting legal rights
Conducting proportionate brand-suitability and reputational assessments
Where we rely on legitimate interests, we consider the nature of the data, the context of processing, reasonable expectations, potential impact on individuals, and available safeguards.
Consent
We rely on consent where required, including for certain marketing communications and non-essential cookies or similar technologies.
You may withdraw consent at any time.
Legal obligation
We process personal data where necessary to comply with applicable law, regulation, court orders, tax obligations, or other binding legal requirements.
Vital interests or public interest
In limited circumstances, we may process personal data where necessary to protect vital interests or perform a task recognized by applicable law as being in the public interest.
6. Cookies and similar technologies
We use cookies and similar technologies to operate the website, maintain security, remember preferences, and, where enabled, understand website performance and usage.
These technologies may include:
Strictly necessary technologies required for website operation
Functional technologies that remember preferences
Analytics technologies used to understand website performance and usage
Other technologies described in our Cookie Policy
Where required by law, non-essential cookies and similar technologies will not be activated unless and until you provide consent.
You can manage available choices through our cookie consent tools and through your browser settings. Withdrawing consent does not affect the lawfulness of processing that occurred before withdrawal.
For more information about cookies and similar technologies used on our website, please see our Cookie Policy.
7. Service providers and other recipients
We may share personal data with service providers and other recipients where necessary for the purposes described in this Privacy Policy.
Categories of recipients may include:
Website hosting and infrastructure providers
Content management providers
Analytics providers
Email and newsletter providers
Customer relationship management providers
Creator discovery and campaign-management platforms
Cloud storage and collaboration providers
Payment and accounting providers
Professional advisers, including lawyers, accountants, auditors, and insurers
Brands, agencies, creators, talent representatives, and campaign partners where necessary for a business opportunity or engagement
Government authorities, regulators, courts, law enforcement, or other parties where disclosure is required or permitted by law
Parties involved in a merger, acquisition, financing, reorganization, sale of assets, or similar corporate transaction
Our website infrastructure and content systems may include services provided by Vercel and Sanity.
Service providers process personal data subject to applicable contractual and legal requirements. The precise role of each provider may vary, and some providers may act as independent controllers for limited processing activities.
8. Sale, sharing, and targeted advertising
We do not sell personal data for money.
Privacy laws in some jurisdictions define “sale,” “sharing,” “targeted advertising,” and similar concepts broadly. Certain disclosures involving advertising, analytics, cookies, pixels, or cross-context behavioral advertising may fall within those definitions even where no money changes hands.
Where applicable law gives you the right to opt out of a sale, sharing, targeted advertising, or similar activity, we will provide and honor the legally required opt-out mechanism.
Where required by applicable law and technically applicable to our processing, we also recognize legally valid browser-based opt-out preference signals, such as Global Privacy Control.
9. International data transfers
OthrWrld works across markets and may use service providers located in different countries. As a result, personal data may be transferred to, stored in, or accessed from countries outside the country where it was originally collected.
Where the GDPR or UK GDPR applies and personal data is transferred outside the EEA or UK to a country that has not been recognized as providing an adequate level of protection, we use an appropriate lawful transfer mechanism where required.
Depending on the circumstances, this may include:
European Commission Standard Contractual Clauses
The UK International Data Transfer Agreement
The UK Addendum to the European Commission Standard Contractual Clauses
An applicable adequacy decision
Another transfer mechanism permitted by applicable law
Where appropriate, we may also assess transfer-related risks and implement supplementary safeguards.
You may contact us at hello@theothrwrld.com for more information about safeguards relevant to international transfers of your personal data.
10. Data retention
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including to provide services, manage business relationships, comply with legal obligations, resolve disputes, enforce agreements, and establish, exercise, or defend legal claims.
Our general retention approach is:
Contact and business enquiries: generally retained for up to 3 years after the last meaningful contact, unless a longer period is reasonably necessary for an active relationship, legal obligation, dispute, or claim
Newsletter subscriber information: retained while you remain subscribed; following unsubscribe, active mailing records are generally removed within a reasonable period, while limited suppression information may be retained to ensure we honor your opt-out
Unsuccessful creator applications: generally retained for up to 12 months after the application process, unless you consent to longer retention or a longer period is reasonably necessary
Creator and talent relationship data: retained for the duration of the working relationship and generally for up to 3 years afterward, subject to longer legal, tax, accounting, contractual, or claims-related requirements
Contract, invoice, tax, and payment records: retained for the period required by applicable tax, accounting, and legal obligations
Security and server logs: retained according to operational, security, and provider-specific retention schedules
Analytics data: retained according to the configuration and retention period of the applicable analytics provider
Brand-suitability and campaign research: retained only as long as reasonably necessary for the relevant business, campaign, relationship-management, legal, or compliance purpose
When personal data is no longer required, we delete, anonymize, or securely dispose of it, subject to lawful exceptions.
11. Security
We use reasonable administrative, technical, and organizational measures designed to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure.
These measures may include access controls, authentication measures, vendor management, encryption where appropriate, security monitoring, and data minimization practices.
No method of transmission or storage is completely secure. We therefore cannot guarantee absolute security.
12. Your privacy rights
Depending on where you live and subject to applicable law, you may have the right to:
Request access to personal data we hold about you
Request correction of inaccurate or incomplete personal data
Request deletion or erasure of personal data
Request restriction of processing
Object to certain processing
Receive certain personal data in a portable, machine-readable format
Withdraw consent at any time where processing is based on consent
Opt out of certain sales, sharing, targeted advertising, or profiling activities where applicable
Request information about categories of personal data collected, sources, purposes, and categories of recipients
Appeal a decision we make regarding a privacy request, where applicable
Lodge a complaint with a competent data protection or privacy authority
Be free from unlawful discrimination or retaliation for exercising privacy rights
These rights are not absolute. Applicable law may permit or require us to deny or limit a request in certain circumstances.
To exercise a privacy right, contact us at hello@theothrwrld.com.
We may need to verify your identity before completing a request. We will respond within the timeframe required by applicable law.
Where permitted, we may extend the response period and will explain the reason for the extension.
Where applicable, an authorized agent may submit a request on your behalf. We may request evidence of the agent’s authority and may need to verify your identity directly.
13. Additional information for California residents
This section applies to California residents where the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), applies to our processing.
Categories of personal information
Depending on how you interact with us, we may collect the following categories of personal information:
Identifiers — such as name, email address, IP address, online identifiers, and social media handles
Personal information described in California law — such as contact, billing, payment, or business relationship information
Commercial information — such as transaction records, campaign history, service enquiries, and business preferences
Internet or other electronic network activity information — such as browsing activity, interactions with our website, device information, and server logs
Geolocation data — such as approximate location derived from IP address or general market information
Audio, electronic, visual, or similar information — such as creator content, portfolio materials, or content submitted in connection with a business relationship
Professional or employment-related information — such as company, job title, professional biography, representation information, and work history
Inferences — such as creator categories, campaign relevance, audience fit, commercial suitability, or business preferences derived from available information
Sensitive personal information — only where collected and as defined by applicable California law
We collect these categories from the sources described in this Privacy Policy and use them for the business and commercial purposes described above.
We may disclose these categories to service providers and other recipients described in this Privacy Policy for legitimate business purposes.
California privacy rights
Subject to applicable law, California residents may have the right to:
Know what personal information we collect, use, disclose, sell, or share
Access specific pieces of personal information
Request deletion
Request correction
Opt out of the sale or sharing of personal information
Limit certain uses and disclosures of sensitive personal information, where applicable
Receive equal service and pricing without unlawful discrimination for exercising privacy rights
Sale and sharing
We do not sell personal information for money.
Where our use of technologies or third-party services constitutes a “sale” or “sharing” under California law, we provide applicable opt-out rights as required by law.
Sensitive personal information
We do not use or disclose sensitive personal information for purposes requiring a right to limit under California law unless otherwise disclosed at or before the point of collection.
California requests
California residents may submit privacy requests by contacting hello@theothrwrld.com.
We will verify and respond to requests as required by applicable law.
14. Additional information for EEA and UK residents
If you are in the EEA or UK, you may have rights under the GDPR or UK GDPR, including rights of:
Access
Rectification
Erasure
Restriction of processing
Data portability
Objection to processing based on legitimate interests
Objection to direct marketing
Withdrawal of consent
Protection in relation to certain automated decision-making
You also have the right to lodge a complaint with your local supervisory authority.
In the UK, you may contact the Information Commissioner’s Office.
In the EEA, you may contact the data protection authority in the country where you live, work, or believe an infringement occurred.
We encourage you to contact us first if you have a concern so we can try to address it.
15. Children’s and minors’ privacy
Our website and general services are not directed to children under 16, and we do not knowingly collect personal data directly from children under 16 through the website without appropriate authorization or another lawful basis.
Because OthrWrld operates in the creator and talent industry, there may be limited circumstances in which we interact with creators or talent who are minors.
Where that occurs, we seek to handle personal data in accordance with applicable law and may require involvement or authorization from a parent, legal guardian, agent, or other authorized representative as appropriate.
We do not knowingly sell or share the personal information of consumers under 16 without legally required authorization.
If you believe we have collected personal data from a child or minor inappropriately, contact us at hello@theothrwrld.com.
16. Third-party websites and social platforms
Our website may contain links to third-party websites, social media platforms, or services.
Those third parties operate under their own privacy practices, and this Privacy Policy does not govern their independent processing.
We encourage you to review the privacy information provided by any third-party service you use.
17. Changes to this Privacy Policy
We may update this Privacy Policy when our practices, technologies, services, or legal obligations change.
When we update it, we will post the revised version with a new “Last updated” date.
If changes are material, we may provide additional notice where appropriate or required by law, such as through the website or by email to individuals with whom we have an active relationship.
18. Contact us
Questions, requests, or complaints about privacy can be sent to:
OthrWrld, Inc.
Email: hello@theothrwrld.com
We take privacy requests seriously and respond in accordance with applicable law.