Privacy Policy

OthrWrld, Inc. (“OthrWrld,” “we,” “us,” or “our”) operates the OthrWrld website and related services.

For purposes of applicable data protection law, OthrWrld is the controller of the personal data described in this Privacy Policy unless we state otherwise.

Privacy questions or requests can be sent to:

OthrWrld, Inc.

Email: hello@theothrwrld.com

What we collect depends on how you interact with us.

Contact and enquiry information

When you contact us, submit a form, or make a business enquiry, we may collect:

• Name
• Email address
• Telephone number
• Company or organization
• Job title
• Information included in your message
• Campaign briefs
• Budget ranges
• Campaign objectives
• Timing, deliverables, and project requirements
• Records of our correspondence

Creator and talent information

If you apply to join our roster, work with us, are considered for representation or campaign opportunities, or otherwise interact with us as a creator or talent partner, we may collect:

• Name and professional or stage name
• Contact details
• General location, market, or territory
• Biography and professional background
• Portfolio links and media kits
• Website and social media handles
• Publicly available profile information
• Content categories and areas of expertise
• Audience size, engagement, reach, and performance metrics
• Audience demographic and geographic information
• Campaign history and brand partnerships
• Rates, availability, and commercial preferences
• Representation status
• Communications and correspondence
• Campaign performance information
• Brand-suitability, conflict, and reputational information
• Contractual and relationship-management information
• Payment, tax, and financial administration information where necessary to manage a working relationship

We may receive this information directly from you, your representative or management team, brand partners, social media platforms, creator technology providers, analytics services, public sources, or other business partners.

Publicly available and third-party creator information

As part of our talent discovery, creator research, campaign planning, brand-suitability review, and business development activities, we may collect or review information from publicly available sources and authorized third parties.

This may include:

• Public social media profiles
• Public posts, videos, images, and other content
• Public follower and engagement information
• Public biographies and professional information
• Press coverage and other publicly available media
• Publicly disclosed brand partnerships
• Creator discovery, measurement, analytics, or campaign-management platforms
• Information provided by brands, agencies, representatives, and other business partners

We use this information to identify potential talent, assess creator relevance for opportunities, develop campaign recommendations, conduct reasonable brand-suitability and reputational reviews, contact creators or their representatives where appropriate, and manage business relationships.

We do not treat publicly available information as automatically exempt from privacy obligations where applicable law provides otherwise.

Website and device information

When you use our website, we and our service providers may collect:

• IP address
• Browser type
• Device type
• Operating system
• Referring page or source
• Pages viewed
• Time spent on pages
• Approximate location derived from IP address
• Date and time of access
• Request paths
• Diagnostic, security, and server-log information
• Cookie and similar technology identifiers, where applicable

The exact information collected depends on the technologies active on the website and your consent choices.

Newsletter and marketing information

If you subscribe to our newsletter or other communications, we may collect:

• Name
• Email address
• Subscription status
• Consent records
• Delivery and engagement information, where enabled and lawful
• Unsubscribe and preference information

Contract, payment, and business administration information

Where we enter into or administer a business relationship, we may collect information necessary for contracting, invoicing, payments, tax compliance, and recordkeeping.

This may include:

• Business contact details
• Contract information
• Billing details
• Payment instructions
• Tax documentation
• Transaction and invoice records

Where payment services are provided by a third party, payment information may be processed directly by that provider under its own terms and privacy practices.

Sensitive personal information

We do not intentionally collect sensitive personal information unless it is necessary for a legitimate business purpose, required by law, or voluntarily provided in a context where processing is appropriate and lawful.

Depending on the nature of a creator relationship or campaign, certain information may reveal or relate to characteristics treated as sensitive under applicable law. Where required, we process such information only with an appropriate legal basis and safeguards.

Please do not send us sensitive personal information unless it is necessary for the purpose of your interaction with us.

We may use personal data to:

• Respond to enquiries
• Evaluate and progress business opportunities
• Review creator and talent applications
• Identify and research potential creators or talent
• Assess creator relevance for campaigns, representation, partnerships, or opportunities
• Develop creator shortlists and campaign recommendations
• Conduct reasonable brand-suitability, conflict, fraud-prevention, and reputational reviews
• Manage talent and creator relationships
• Manage brand, agency, vendor, and business-partner relationships
• Negotiate and administer contracts
• Plan, execute, measure, and report on campaigns
• Process invoices and payments
• Maintain business and tax records
• Operate, secure, maintain, and improve our website and services
• Understand website performance and content engagement
• Send newsletters and editorial communications where permitted
• Maintain suppression lists and honor opt-out requests
• Detect, prevent, and investigate fraud, misuse, security incidents, and unlawful activity
• Establish, exercise, or defend legal claims
• Comply with legal, regulatory, contractual, and professional obligations
• Protect the rights, safety, and legitimate interests of OthrWrld, creators, clients, partners, website users, and others

We do not use personal data to make solely automated decisions that produce legal or similarly significant effects without appropriate safeguards where applicable law requires them.

We may collect personal data from:

• You directly
• Your agent, manager, representative, employer, or organization
• Brands, agencies, clients, and campaign partners
• Public social media profiles and other public online sources
• Social media platforms
• Creator discovery, measurement, analytics, and campaign-management providers
• Website hosting, analytics, and technology providers
• Event and business partners
• Other parties that lawfully provide information to us

Where required by applicable law, we provide additional notice when personal data is obtained indirectly rather than directly from you.

If the GDPR or UK GDPR applies, we process personal data under one or more of the following legal bases.

Contract

Processing may be necessary to enter into or perform a contract with you, including managing creator relationships, services, campaigns, payments, or requested business activities.

Legitimate interests

Processing may be necessary for our legitimate business interests or those of a third party, provided those interests are not overridden by your rights and freedoms.

These interests may include:

• Responding to business enquiries
• Business development
• Creator discovery and research
• Identifying talent for relevant opportunities
• Developing campaign recommendations
• Managing professional relationships
• Improving our services and website
• Maintaining network and information security
• Preventing fraud and misuse
• Protecting legal rights
• Conducting proportionate brand-suitability and reputational assessments

Where we rely on legitimate interests, we consider the nature of the data, the context of processing, reasonable expectations, potential impact on individuals, and available safeguards.

Consent

We rely on consent where required, including for certain marketing communications and non-essential cookies or similar technologies.

You may withdraw consent at any time.

Legal obligation

We process personal data where necessary to comply with applicable law, regulation, court orders, tax obligations, or other binding legal requirements.

Vital interests or public interest

In limited circumstances, we may process personal data where necessary to protect vital interests or perform a task recognized by applicable law as being in the public interest.

We use cookies and similar technologies to operate the website, maintain security, remember preferences, and, where enabled, understand website performance and usage.

These technologies may include:

• Strictly necessary technologies required for website operation
• Functional technologies that remember preferences
• Analytics technologies used to understand website performance and usage
• Other technologies described in our Cookie Policy

Where required by law, non-essential cookies and similar technologies will not be activated unless and until you provide consent.

You can manage available choices through our cookie consent tools and through your browser settings. Withdrawing consent does not affect the lawfulness of processing that occurred before withdrawal.

For more information about cookies and similar technologies used on our website, please see our Cookie Policy.

We may share personal data with service providers and other recipients where necessary for the purposes described in this Privacy Policy.

Categories of recipients may include:

• Website hosting and infrastructure providers
• Content management providers
• Analytics providers
• Email and newsletter providers
• Customer relationship management providers
• Creator discovery and campaign-management platforms
• Cloud storage and collaboration providers
• Payment and accounting providers
• Professional advisers, including lawyers, accountants, auditors, and insurers
• Brands, agencies, creators, talent representatives, and campaign partners where necessary for a business opportunity or engagement
• Government authorities, regulators, courts, law enforcement, or other parties where disclosure is required or permitted by law
• Parties involved in a merger, acquisition, financing, reorganization, sale of assets, or similar corporate transaction

Our website infrastructure and content systems may include services provided by Vercel and Sanity.

Service providers process personal data subject to applicable contractual and legal requirements. The precise role of each provider may vary, and some providers may act as independent controllers for limited processing activities.

We do not sell personal data for money.

Privacy laws in some jurisdictions define “sale,” “sharing,” “targeted advertising,” and similar concepts broadly. Certain disclosures involving advertising, analytics, cookies, pixels, or cross-context behavioral advertising may fall within those definitions even where no money changes hands.

Where applicable law gives you the right to opt out of a sale, sharing, targeted advertising, or similar activity, we will provide and honor the legally required opt-out mechanism.

Where required by applicable law and technically applicable to our processing, we also recognize legally valid browser-based opt-out preference signals, such as Global Privacy Control.

OthrWrld works across markets and may use service providers located in different countries. As a result, personal data may be transferred to, stored in, or accessed from countries outside the country where it was originally collected.

Where the GDPR or UK GDPR applies and personal data is transferred outside the EEA or UK to a country that has not been recognized as providing an adequate level of protection, we use an appropriate lawful transfer mechanism where required.

Depending on the circumstances, this may include:

• European Commission Standard Contractual Clauses
• The UK International Data Transfer Agreement
• The UK Addendum to the European Commission Standard Contractual Clauses
• An applicable adequacy decision
• Another transfer mechanism permitted by applicable law

Where appropriate, we may also assess transfer-related risks and implement supplementary safeguards.

You may contact us at hello@theothrwrld.com for more information about safeguards relevant to international transfers of your personal data.

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including to provide services, manage business relationships, comply with legal obligations, resolve disputes, enforce agreements, and establish, exercise, or defend legal claims.

Our general retention approach is:

• Contact and business enquiries: generally retained for up to 3 years after the last meaningful contact, unless a longer period is reasonably necessary for an active relationship, legal obligation, dispute, or claim
• Newsletter subscriber information: retained while you remain subscribed; following unsubscribe, active mailing records are generally removed within a reasonable period, while limited suppression information may be retained to ensure we honor your opt-out
• Unsuccessful creator applications: generally retained for up to 12 months after the application process, unless you consent to longer retention or a longer period is reasonably necessary
• Creator and talent relationship data: retained for the duration of the working relationship and generally for up to 3 years afterward, subject to longer legal, tax, accounting, contractual, or claims-related requirements
• Contract, invoice, tax, and payment records: retained for the period required by applicable tax, accounting, and legal obligations
• Security and server logs: retained according to operational, security, and provider-specific retention schedules
• Analytics data: retained according to the configuration and retention period of the applicable analytics provider
• Brand-suitability and campaign research: retained only as long as reasonably necessary for the relevant business, campaign, relationship-management, legal, or compliance purpose

When personal data is no longer required, we delete, anonymize, or securely dispose of it, subject to lawful exceptions.

We use reasonable administrative, technical, and organizational measures designed to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include access controls, authentication measures, vendor management, encryption where appropriate, security monitoring, and data minimization practices.

No method of transmission or storage is completely secure. We therefore cannot guarantee absolute security.

Depending on where you live and subject to applicable law, you may have the right to:

• Request access to personal data we hold about you
• Request correction of inaccurate or incomplete personal data
• Request deletion or erasure of personal data
• Request restriction of processing
• Object to certain processing
• Receive certain personal data in a portable, machine-readable format
• Withdraw consent at any time where processing is based on consent
• Opt out of certain sales, sharing, targeted advertising, or profiling activities where applicable
• Request information about categories of personal data collected, sources, purposes, and categories of recipients
• Appeal a decision we make regarding a privacy request, where applicable
• Lodge a complaint with a competent data protection or privacy authority
• Be free from unlawful discrimination or retaliation for exercising privacy rights

These rights are not absolute. Applicable law may permit or require us to deny or limit a request in certain circumstances.

To exercise a privacy right, contact us at hello@theothrwrld.com.

We may need to verify your identity before completing a request. We will respond within the timeframe required by applicable law.

Where permitted, we may extend the response period and will explain the reason for the extension.

Where applicable, an authorized agent may submit a request on your behalf. We may request evidence of the agent’s authority and may need to verify your identity directly.

This section applies to California residents where the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), applies to our processing.

Categories of personal information

Depending on how you interact with us, we may collect the following categories of personal information:

• Identifiers — such as name, email address, IP address, online identifiers, and social media handles
• Personal information described in California law — such as contact, billing, payment, or business relationship information
• Commercial information — such as transaction records, campaign history, service enquiries, and business preferences
• Internet or other electronic network activity information — such as browsing activity, interactions with our website, device information, and server logs
• Geolocation data — such as approximate location derived from IP address or general market information
• Audio, electronic, visual, or similar information — such as creator content, portfolio materials, or content submitted in connection with a business relationship
• Professional or employment-related information — such as company, job title, professional biography, representation information, and work history
• Inferences — such as creator categories, campaign relevance, audience fit, commercial suitability, or business preferences derived from available information
• Sensitive personal information — only where collected and as defined by applicable California law

We collect these categories from the sources described in this Privacy Policy and use them for the business and commercial purposes described above.

We may disclose these categories to service providers and other recipients described in this Privacy Policy for legitimate business purposes.

California privacy rights

Subject to applicable law, California residents may have the right to:

• Know what personal information we collect, use, disclose, sell, or share
• Access specific pieces of personal information
• Request deletion
• Request correction
• Opt out of the sale or sharing of personal information
• Limit certain uses and disclosures of sensitive personal information, where applicable
• Receive equal service and pricing without unlawful discrimination for exercising privacy rights

Sale and sharing

We do not sell personal information for money.

Where our use of technologies or third-party services constitutes a “sale” or “sharing” under California law, we provide applicable opt-out rights as required by law.

Sensitive personal information

We do not use or disclose sensitive personal information for purposes requiring a right to limit under California law unless otherwise disclosed at or before the point of collection.

California requests

California residents may submit privacy requests by contacting hello@theothrwrld.com.

We will verify and respond to requests as required by applicable law.

If you are in the EEA or UK, you may have rights under the GDPR or UK GDPR, including rights of:

• Access
• Rectification
• Erasure
• Restriction of processing
• Data portability
• Objection to processing based on legitimate interests
• Objection to direct marketing
• Withdrawal of consent
• Protection in relation to certain automated decision-making

You also have the right to lodge a complaint with your local supervisory authority.

In the UK, you may contact the Information Commissioner’s Office.

In the EEA, you may contact the data protection authority in the country where you live, work, or believe an infringement occurred.

We encourage you to contact us first if you have a concern so we can try to address it.

Our website and general services are not directed to children under 16, and we do not knowingly collect personal data directly from children under 16 through the website without appropriate authorization or another lawful basis.

Because OthrWrld operates in the creator and talent industry, there may be limited circumstances in which we interact with creators or talent who are minors.

Where that occurs, we seek to handle personal data in accordance with applicable law and may require involvement or authorization from a parent, legal guardian, agent, or other authorized representative as appropriate.

We do not knowingly sell or share the personal information of consumers under 16 without legally required authorization.

If you believe we have collected personal data from a child or minor inappropriately, contact us at hello@theothrwrld.com.

Our website may contain links to third-party websites, social media platforms, or services.

Those third parties operate under their own privacy practices, and this Privacy Policy does not govern their independent processing.

We encourage you to review the privacy information provided by any third-party service you use.

We may update this Privacy Policy when our practices, technologies, services, or legal obligations change.

When we update it, we will post the revised version with a new “Last updated” date.

If changes are material, we may provide additional notice where appropriate or required by law, such as through the website or by email to individuals with whom we have an active relationship.

Questions, requests, or complaints about privacy can be sent to:

OthrWrld, Inc.

Email: hello@theothrwrld.com

We take privacy requests seriously and respond in accordance with applicable law.